Jolie Moi seem to be one of those kind of under the radar brands, a bit like Eliza J, selling cute retro style dresses, but no one seems to bang on about them as much as they do brands like Chi Chi London.
They’re stocked in department stores like House of Fraser and John Lewis and are worth keeping an eye on as they also seem to show up in the sales quite often. Like this one!
From the front this is a standard prom dress in a nice bold polka dot print, but from the back it has a super cute bow detail that makes it really stand out.
Wear it with: